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A co-worker sent me the link to this video.  It's called the Running of the Brides and it takes place every year at Filene's Basement, a retail chain on the East Coast.  Every year Filene's marks down their designer wedding gown selection to between $250-$700.  You can imagine the line of people and what goes on (people running around in their bras trying on dresses, people pushing and shoving, etc.)  but you don't have to...you have this hilarious video to watch.